Strategy

SimplyConnect MythSmashers: Focus Groups

At SimplyConnect we wear a variety of hats, including MythSmashers. Over the years, we’ve learned a thing or two about gnarly business problems and tough-to-engage employees. That’s why we’re bringing you a special episode of SimplyConnect MythSmashers to break down some of the most popular myths we’ve heard about one of our favorite change-activating tools: focus groups.

Now, we know what you’re thinking…

We’ve been in your shoes and we definitely hear you. But we also know that, while data can tell you what your people are thinking, it can’t always provide the why behind their feedback. It’s hard to capture the hearts and minds of your people without taking the time to truly get to know their points of view. Listening to your people through a format like a focus group helps them feel valued. At the end of the day, even if you can’t action every idea immediately, if you’re honest and assure participants that their feedback will be brought to the table, they will appreciate that you’ve invested the time and effort to ask for their opinions. They feel valued because you’ve provided a space where their voices can be heard.

Think you might be ready to take the plunge and invest in a focus group? We’ve built a list of tried-and-true tips to smash the myths that might be holding you back.

Do you have a story about a successful focus group? What’s the biggest myth holding you back from launching a focus group in your workplace? We love hearing from you! Connect with us on Facebook, LinkedIn, or Instagram and share your biggest fears and successes with us.

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