Dear Chip and Dan,
We hope you don’t mind that we’re calling you by your first names, but you seem like the kind of guys who wouldn’t mind.
Your research swayed us. Your ideas impressed us. Your SUCCESs mnemonic sticks with us.
More than all that, we love your stuff because it works, time and time again. Any idea is more effective if we use just one element of SUCCESs.
Our hats are off to you, Chip and Dan Heath. We can’t wait to see what you’ll come up with next.
Our best to you,
Jamie and Jen